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Introducing the all-new 2026 Trailseeker.

Featuring an all-electric powertrain providing 375 horsepower, the all-new 2026 Trailseeker is an EV you can trust from a brand you can love.

The new 2025 Forester Hybrid.

The Forester Hybrid features an all-new hybrid powertrain for great mileage and lower emissions. Get all-weather adventure and smart value with the new 2025 Forester Hybrid.

Introducing the new 2026 Crosstrek Hybrid.

The ready-for-anything Crosstrek is about to evolve. The new 2026 Subaru Crosstrek Hybrid will let you explore farther with greater levels of fuel efficiency plus lower emissions.

  • Subaru Loves the Earth

    Subaru and our retailers are partnering with the Arbor Day Foundation to provide and distribute 100,000 trees this year.

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through April 30, 2025, get 3.9% APR Financing for 63 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $17.58 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by April 30, 2025.

^^ Now through April 30, 2025, get 3.9% APR Financing for 48 months on a new 2025 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by April 30, 2025.

‡‡ Now through April 30, 2025, get 3.9% APR Financing for 48 months on new 2025 Forester Base, Premium, Sport, Wilderness, Limited, and Touring trims. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by April 30, 2025.

Some vehicles shown with accessory or aftermarket equipment.