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Introducing the new 2026 Crosstrek Hybrid.

The ready-for-anything Crosstrek is evolving. The new 2026 Subaru Crosstrek Hybrid will let you explore farther with greater levels of fuel efficiency plus lower emissions.

Introducing the all-new 2026 Trailseeker.

Featuring an all-electric powertrain providing 375 horsepower, the all-new 2026 Trailseeker is an EV you can trust from a brand you can love.

  • #1 in Customer Satisfaction

    Subaru is proud to be ranked #1 in Customer Satisfaction for Dealership Service among all Mass Market Brands by J.D. Power.

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

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Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through July 31, 2025, get 1.9% APR Financing for 63 months on new 2025 Crosstrek Limited, and Sport trims. Manufacturer offer. No down payment required. Monthly payment of $16.69 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.

^^ Now through July 31, 2025, get 1.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $14.71 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.

^^^ New 2025 Subaru Solterra models leased through Subaru Motors Finance are eligible for a $7500 incentive that will be used to lower the lease payment. 

† Now through July 31, 2025, lease a new 2025 Solterra for $299 per month for 36 months (Premium trim, code SED-11), incl. $7,500 incentive for eligible leases. $299 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $39,915 (incl. $1,420 freight charge). Net cap cost of $28,189 (incl. $350 acq. fee). Total monthly payments are $10,764. Lease end purchase option is $17,962. Must take delivery from retailer stock by July 31, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.

†† Now through July 31, 2025, get 3.9% APR Financing for 48 months on new 2025 Forester Base, Premium, Sport, Wilderness, Limited, and Touring trims. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2025.