The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Together with our retailers, we believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow.
Through our five core pillars — Environment, Health, Education, Pets, and Community — and the Subaru Share the Love® Event, we aim to create change in the areas we and our owners care about the most.
By giving back, Subaru and our retailers make our local communities stronger. For the second year in a row, Forbes has named Subaru as the #1 automotive brand for social impact.
Our Causes and Passions
Communities grow stronger when we help each other, whether the need is for food, shelter, or comfort. Subaru and our retailers help our neighbors by working with organizations like Operation Warm® and supporting families with urgent needs in our communities.
Subaru is the largest automotive supporter of Operation Warm.
Subaru is the largest automotive donor to Meals on Wheels America.
Subaru and our retailers helped donate 150 million meals to Feeding America.
The Subaru partnership with the American Red Cross has helped serve more than 1,539,000 meals and snacks to people affected by disasters this year alone.
The sustainable actions we take today help conserve and protect our resources and environment for future generations. That's why Subaru and our retailers partner with organizations like the
National Park Foundation™ and collected and recycled more than 13 million pieces of hard-to-recycle waste through TerraCycle®.
Subaru is the largest corporate donor to the National Park Foundation, helping protect America's over 400 national parks.
Subaru and our retailers are proud to help replant one million trees in forests devastated by wildfires.
Subaru has provided almost 1,000 waste and recycling containers and has helped keep over 22 million pounds of waste out of landfills.
The Subaru partnership with Leave No Trace has helped educate 220 million people on the importance of protecting the environment.
Compassion and support can make a big difference in the lives of people facing critical illness. Subaru and our retailers show our compassion by donating to organizations like The Leukemia & Lymphoma Society® and Make‑A‑Wish®.
Through our partnership with The Leukemia & Lymphoma Society (LLS), Subaru and our retailers supported nearly 350,000 patients nationwide. We’re proud to be LLS’s largest automotive donor.
Subaru is the largest automotive donor to Make-A-Wish® and has helped grant more than 3,600 children life-changing wishes.
In 2007, Subaru started a partnership with Dining Out for Life International, an annual fundraising event for community-based health organizations serving people living with or impacted by HIV.
Education can change lives, but some students' families cannot afford the basic supplies for learning. Subaru and our retailers partner with organizations like AdoptAClassroom.org to get students the learning materials and resources they need to thrive in the classroom.
In partnership with AdoptAClassroom.org, Subaru and our retailers are helping provide vital funding and school supplies to classrooms across the country.
For nearly two decades, Subaru and our retailers partnered with AAAS to encourage the creation of high-quality science books for children and young adults. Together, we donated over 370,000 award-winning books, sparking curiosity and fostering a love for STEM in countless students.
Every pet deserves a loving home, but approximately 6.5 million animals entered U.S. shelters in 2023. Subaru and our retailers partner with local shelters as well as national organizations like the ASPCA® to help these animals find love and companionship.
Subaru is the largest corporate donor to the ASPCA. Since 2008, our partnership has had a significant impact on the rescue, transport, well-being, and adoption of more than 134,000 animals across the country.
Subaru and BARK have partnered since 2016 as part of the annual Subaru Loves Pets initiative to support dog adoptions from participating rescues and shelters.
Since 2008, Subaru and our retailers have helped those who need it most through the Subaru Share the Love® Event. For every new car sold or leased during the event, Subaru and our retailers give back to the charity of the owner’s choice, like the ASPCA, Make-A-Wish, Meals on Wheels, the National Park Foundation, or one of our retailers’ hometown charities.
Now, after 16 years, Subaru and our participating retailers have donated over $288 million to charity, including nearly 2,300 hometown charities.
More Than a Car Dealer
Subaru is More Than a Car Company and each one of our retailers is More Than a Car Dealer. When you shop at a Subaru retailer, you’re not only working with a partner you can love and trust, you’re starting a relationship with someone who is committed to making their community better. We highlight the dedication of our retailers with new inspiring stories each month, through our Subaru Love Promise Awards, and by selecting one elite organization as our Subaru Love Promise Retailer of the Year.
Customer Commitment
We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion.
