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  • Future Vehicles and Concepts

    We’re always working to make sure the road ahead is safe and full of adventure.

  • Introducing the new 2025 Forester Hybrid.

    Recently unveiled at the 2025 Chicago Auto Show, the new 2025 Subaru Forester Hybrid SUV features an efficient all-new hybrid powertrain with up to 40 percent better city fuel economy than conventional models and a range of up to 581 miles. With 8.7 inches of ground clearance, the all-terrain traction of X-MODE, and the capability of legendary Subaru Symmetrical All-Wheel Drive, the new 2025 Forester Hybrid delivers the highest fuel efficiency and lowest emissions of any Forester yet.

  • Discover the new 2026 Forester Wilderness.

    The new 2026 Forester Wilderness is completely redesigned inside and out for even more capability and rugged style. Ground clearance is increased to 9.3 inches for 2026. Legendary Subaru Symmetrical All-Wheel Drive is standard for all-trail traction. New anodized copper-finish design accents and enhanced lower body cladding meld practical protection with modern SUV design. Find a deeper level of adventure with the new 2026 Forester Wilderness.

  • Introducing the new 2026 Crosstrek Hybrid.

    Featuring an all-new hybrid powertrain and the capability of legendary Subaru Symmetrical All-Wheel Drive, the 2026 Crosstrek Hybrid lets you explore even farther with lower emissions and outstanding fuel efficiency. With its stylish design, right-sized footprint, and convenient technology, the 2026 Crosstrek Hybrid will power your adventures in a whole new way.

  • Looks can thrill: The 2025 Subaru BRZ Series.Purple.

    The new 2025 Subaru BRZ Series.Purple features an exclusive new Galaxy Purple Pearl paint color and satin silver-finish 18-inch alloy wheels. Inside, you'll find motorsport-inspired touches from Subaru Tecnica International, including the short-throw shifter, aluminum shift knob, and red start button. The exclusive interior features black Ultrasuede upholstery with gray accents and contrast stitching. Under the hood, there’s an STI Flexible V-bar for even more responsive handling. The 2025 BRZ Series.Purple is on its way to give you ultra-quick handling matched with ultra-violet style. You’ll have to be just as fast — production is limited to 500.

  • Untamed power meets instant response: The new 2025 Subaru WRX tS.

    Take even more responsive control over the aggressive power of the WRX with the new 2025 Subaru WRX tS. Featuring tuning upgrades from Subaru Tecnica International including an STI-tuned electronically adjustable suspension and gold-finish Brembo® high-performance brakes, the WRX tS elevates Subaru high-performance engineering and delivers an extra-exhilarating rush for enthusiast drivers. Experience the pinpoint handling, intense power, and exclusive style of the new 2025 WRX tS.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through March 31, 2025, get 2.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $15.15 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by March 31, 2025.

^^ Now through March 31, 2025, get 3.9% APR Financing for 48 months on a new 2025 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by March 31, 2025.

‡‡ Now through March 31, 2025, get 4.9% APR Financing for 72 months on a new 2025 Forester Base, Premium, Sport, Wilderness, Limited, and Touring trims. Manufacturer offer. No down payment required. Monthly payment of $16.06 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by March 31, 2025.

Some vehicles shown with accessory or aftermarket equipment.