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  • Future Vehicles and Concepts

    We’re always working to make sure the road ahead is safe and full of adventure.

  • Coming Feb. 6: The reveal of two new Subaru SUVs at the 2025 Chicago Auto Show.

    Two new Subaru SUVs are heading to the 2025 Chicago Auto Show on Feb. 6, and you won’t want to miss their livestream reveal. You can also learn about the new 2026 Crosstrek Hybrid compact SUV. Make sure you’re with us for the livestream as we reveal the next evolution in Subaru capability.

  • The new 2025 Forester Hybrid

    The new 2025 Subaru Forester Hybrid SUV is coming. Get ready for our most fuel-efficient, lowest-emission Forester.

     

     

  • The new 2026 Crosstrek Hybrid.

    Adventure takes on a new form in the new 2026 Subaru Crosstrek Hybrid compact SUV. Arriving in early fall 2025, the new Crosstrek Hybrid returns to Subaru’s line-up with improved fuel efficiency and driving range plus lower emissions. Featuring an all-new hybrid system designed to seamlessly integrate with the ready-to-explore capability of Subaru’s Symmetrical All-Wheel Drive, Crosstrek Hybrid delivers the off-road adventure, smart value, and capability expected in a Subaru.

  • Looks can thrill: The 2025 Subaru BRZ Series.Purple.

    The new 2025 Subaru BRZ Series.Purple features an exclusive new Galaxy Purple Pearl paint color and satin silver-finish 18-inch alloy wheels. Inside, you'll find motorsport-inspired touches from Subaru Tecnica International, including the short-throw shifter, aluminum shift knob, and red start button. The exclusive interior features black Ultrasuede upholstery with gray accents and contrast stitching. Under the hood, there’s an STI Flexible V-bar for even more responsive handling. The 2025 BRZ Series.Purple is on its way to give you ultra-quick handling matched with ultra-violet style. You’ll have to be just as fast — production is limited to 500.

  • Controlled aggression: The new 2025 Subaru WRX tS.

    The Subaru tS badge stands for “tuned by STI” and Subaru Tecnica International represents the ultimate in motorsport-inspired engineering. The new Subaru WRX tS upholds that high-performance tradition with STI-tuned electronically adjustable dampers, exclusive 19-inch wheels with Bridgestone Potenza S007 tires, gold-finished Brembo® front and rear brakes, and Drive Mode Select, which lets you customize the handling and response. The exterior showcases exclusive Crystal Black Silica design accents, while inside there’s a blue-trimmed cabin built for serious driving featuring Recaro® front seats and a configurable, fully digital LCD gauge cluster. Get ready for a finely tuned riot of full-throttle thrills with the new 2025 WRX tS.

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See the full Subaru vehicle lineup, from SUVs to performance vehicles, all in one place.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through February 28, 2025, get 2.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $15.15 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by February 28, 2025.

^^ Now through February 28, 2025, get 3.9% APR Financing for 48 months on a new 2025 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $22.53 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by February 28, 2025.

‡‡ Now through February 28, 2025, get 4.9% APR Financing for 72 months on a new 2025 Forester. Manufacturer offer. No down payment required. Monthly payment of $16.06 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by February 28, 2025.

Some vehicles shown with accessory or aftermarket equipment.