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  • Where the rubber meets the fun.

    Completely redesigned and loaded with new technology, increased power, and eye-catching style, the 2024 Subaru Impreza is here to give you the capability of standard Symmetrical All-Wheel Drive in a versatile hatchback design. The cabin features newly available upgrades like an 11.6-inch touchscreen and wireless Apple CarPlay® and Android Auto™ integration. The Impreza RS offers more performance and driving fun with a powerful engine and sport-tuned suspension.

Built to Thrill

  • The Impreza RS

    The 2024 Impreza RS is engineered to deliver an engaging, entertaining drive with an upgraded engine for improved acceleration, a sport-tuned suspension for sharp response, and upgraded brakes for precision control. Exclusive 18-inch alloy wheels and a premium interior with unique accents give the Impreza RS more than enough sporty style to match its enhanced performance.

  • Impreza RS

    Powerful 2.5-liter SUBARU BOXER Engine and Sport-Tuned Suspension

    The Impreza RS features a standard 182-horsepower 2.5-liter SUBARU BOXER engine for everyday driving fun. A sport-tuned suspension gives you nimble, responsive handling you can feel on every curve and upgraded brakes deliver confident, controlled stopping power.

  • Impreza RS

    18-inch Alloy Wheels

    As a finishing touch of performance hatchback style, the Impreza RS features 18-inch alloy wheels with a new layered spoke design.

  • Impreza RS

    Premium Interior

    A premium interior including unique RS Cloth upholstery with red accents and contrast stitching, a leather-wrapped steering wheel and shifter handle with boot, and aluminum-alloy pedal covers create the perfect atmosphere for carving through both canyons and commutes.

Ready for Whatever You Are

  • The 2024 Impreza features the legendary capability and dependable confidence of standard Symmetrical All-Wheel Drive. Designed to optimize traction in rain, snow, and on rough roads, this system constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.

  • With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.

  • At up to 34 MPG**, the 2024 Impreza delivers competitive fuel efficiency. And, with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.

Interior

  • Comfortable, Versatile, and Advanced

    Inside the 2024 Impreza, you’ll find a spacious hatchback interior featuring durable, high-quality materials and attractive available contrast stitching. With up to 100.5 cubic feet of roomy space — more than the Toyota Corolla Hatchback or Mazda3 Hatchback — there’s plenty of versatile room for both passengers and cargo. A newly available high-resolution 11.6-inch touchscreen is your cockpit control center for music, podcasts, and navigation, and the 2024 Impreza is constructed with even more sound-reducing materials for a quieter, more enjoyable ride.

  • Interior

    SUBARU STARLINK® Multimedia with Wireless Apple CarPlay® and Android Auto™

    New for 2024, the Impreza features a STARLINK Multimedia system with available wireless Apple CarPlay® and Android Auto™ integration, which lets you view and control your navigation, music, podcasts, and other content and apps without needing to plug in your smartphone. A high-resolution 11.6-inch touchscreen is also newly available for intuitive control of your entertainment and navigation. Wireless charging is available to conveniently keep your compatible devices powered up so you can leave the cables at home. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content.

  • Interior

    Harman Kardon® Premium Audio

    The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-channel class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 10-speaker sound system. Harman’s Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.

    Available on: RS

  • Interior

    USB-C Ports

    With USB-C ports available in front and back — along with traditional USB-A ports — the 2024 Impreza is ready to connect all your next-generation devices.

    Standard on: RS

  • Interior

    Keyless Access with Push Button Start

    The convenience of Keyless Access with Push Button Start is available so your Impreza is always ready for you to get in and go.

    Standard on: Sport, RS

Exterior

  • Right-Sized Hatchback Flexibility

    The completely redesigned 2024 Impreza gives you practical flexibility to accommodate both passengers and cargo — along with modern hatchback style to turn heads at every stoplight. From the striking scales of the front grille to the sculpted lines and contoured facets of the rear hatch, the Impreza packs capability, space, and athletic good looks into a right-sized hatchback design.

  • Exterior

    Standard Roof Crossbar Mounting Points

    The 2024 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo hauling capability for gear and equipment like bikes, skis, and kayaks.

    Standard on: All trims

Advanced Safety

  • The 2024 Impreza features upgraded standard EyeSight Driver Assist Technology to protect the people you love and provide extra peace of mind. EyeSight Driver Assist Technology acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a suite of advanced active safety systems to protect you and your passengers on every drive. Automatic Emergency Steering, a newly available feature for the 2024 Impreza, can help you avoid a collision by providing automatic steering and pre-collision braking support if it determines there’s enough space to intervene.

  • Automatic Pre-Collision Braking helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.

  • Advanced Adaptive Cruise Control with Lane Centering adds extra convenience and safety on every trip. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with steering, braking, and throttle control while maintaining a safe distance ahead.

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* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through December 2, 2024, get 2.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $15.15 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 2, 2024.

^^ Now through December 2, 2024, get 3.9% APR Financing for 72 months on a new 2024 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $15.60 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 2, 2024.

‡ Now through December 2, 2024, get 0% APR Financing for 72 months on a new 2024 Solterra. Manufacturer offer. No down payment required. Monthly payment of $13.89 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by December 2, 2024.
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Some vehicles shown with accessory or aftermarket equipment.