Meet the
Subaru Family

  • Subaru Loves to Help.

    This season, for our Subaru Loves to Help initiative, Subaru and our retailers are partnering with Operation Warm® to provide over 130,000 children with brand-new coats, shoes, and socks.

  • Built to Last

    Every Subaru is built with quality parts and precision engineering, so you can count on your Subaru vehicle to be with you for the long road ahead. This legendary reliability and longevity has earned awards from automotive experts and inspired loyalty from Subaru drivers everywhere.

  • Committed to Safety

    Our engineers are dedicated to protecting you and your passengers on every drive. It’s why we’re consistently leading the industry with award-winning safety technology and why families keep coming back to Subaru year after year.

  • Always Ready for Adventure

    Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

Meet the eight Subaru Consumer Reports Recommended models.

0% APR for 72 months on the most advanced Subaru EV ever.

Or $299/mo lease for 36 months with $0 down ($299 due at signing, plus tax and license) on select new 2024 Solterra EV models now through January 31, 2025.

Coming soon: The new 2026 Crosstrek Hybrid.

The ready-for-anything Crosstrek is about to evolve. The new 2026 Subaru Crosstrek Hybrid will let you explore farther with greater levels of fuel efficiency plus lower emissions.

The 2025 Subaru Ascent.

The biggest SUV we’ve ever built, the 3-row 2025 Subaru Ascent features flexible seating in seven-seater or eight-seater models, standard Symmetrical All-Wheel Drive, and state-of-the-art safety.

Explore Subaru

Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.

Connect with Us

About Subaru

Other Subaru Sites

© Subaru of America, Inc. Use of this site signifies your acceptance of the Terms & Conditions.

* MSRP does not include destination and delivery charges, tax, title, and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features, and models subject to change without notice. Select colors may be subject to an additional charge. See your retailer for more information.

** EPA fuel economy estimates. Actual mileage will vary with driving conditions and your vehicle’s condition.

^ Now through January 31, 2025, get 2.9% APR Financing for 72 months on a new 2025 Outback. Manufacturer offer. No down payment required. Monthly payment of $15.15 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 31, 2025.

^^ Now through January 31, 2025, get 3.9% APR Financing for 72 months on a new 2024 Crosstrek. Manufacturer offer. No down payment required. Monthly payment of $15.60 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 31, 2025.

‡ Now through January 31, 2025, get 0% APR Financing for 72 months on a new 2024 Solterra. Manufacturer offer. No down payment required. Monthly payment of $13.89 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 31, 2025.

 

Now through January 31, 2025, lease a new 2024 Solterra for $299 per month for 36 months (Premium trim, code RED-11), incl. $7,500 incentive for eligible leases. $299 due at lease signing plus tax & license. $0 security deposit. Manufacturer offer. MSRP $46,340 (incl. $1,345 freight charge). Net cap cost of $28,308  (incl. $295 acq. fee). Total monthly payments are $10,764. Lease end purchase option is $17,609. Must take delivery from retailer stock by January 31, 2025. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles per year, and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.

‡‡  Now through January 31, 2025, get 4.9% APR Financing for 72 months on a new 2025 Forester. Manufacturer offer. No down payment required. Monthly payment of $16.06 per $1,000 financed. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by January 31, 2025.

Some vehicles shown with accessory or aftermarket equipment.