Exercise Your Privacy Rights

The data privacy laws of certain states entitle residents of those states to certain rights. Subaru of America has extended the rights below to all consumers in the United States. If you would like to exercise any of these rights, please click on the selection below. You will be redirected to a page where you can submit the request. Once we receive your request, we will review the request and if we have any questions, we'll reach out to you. Please note the time to fulfill your request will vary by state and type of request. No matter what, rest assured that we’ll be hard at work fulfilling your request in a timely manner. 

If you would like to opt out of sharing your information through cookies for digital advertising purposes, please click on

Once again, thank you for choosing Subaru of America.

Please click the Privacy Right you would like to exercise.

Right to Opt Out (Do not sell or share my personal information with third parties)

We will stop selling and/or sharing your personal information with third parties. We will also notify relevant third parties of your request and that the sale and/or sharing of personal information will cease. If you would like to opt in to the selling and/or sharing of your personal information in the future, please contact us at 1-800-SUBARU3.

Right to Know (Tell me what personal information you collect, process, sell, and share)

Once we verify the request, we will provide you or your authorized representative with information specific to the collection, processing, sharing, selling, and disclosure of your personal information.

Right to Be Forgotten (Delete my personal information subject to certain exceptions)

We will permanently and completely delete personal information that is not subject to an exemption under the law. We will also notify relevant service providers, third parties, and contractors of your request.

Right to Limit the Use and Disclosure of My Sensitive Personal Information (Limit the use of my sensitive personal information to that which is necessary or reasonably expected)

We will cease or limit the use and disclosure of your sensitive personal information to that which is necessary, reasonably expected, and permissible under the law. We will also instruct relevant service providers, third parties, and contractors to comply with your request.

Right to Correct (Correct inaccuracies in my personal information)

We will correct any inaccuracies in your personal information. You can also change your personal information or correct inaccuracies by clicking here.

Right to Appeal (I would like to appeal the decision Subaru of America has taken regarding my request)

You have the right to appeal a decision we make concerning your personal information. Please note that this right is only available once you’ve made a prior request covered by applicable privacy laws and we’ve provided a response to that request.

Retailers are independent entities. You may also wish to contact the retailer from whom you purchased your vehicle and/or who serviced your vehicle, as Subaru of America does not manage or control retailer systems and/or data.